From 27 September 2026, the EU bans generic environmental claims that aren't backed by recognised excellent environmental performance — "eco-friendly", "green", "sustainable", "climate-friendly", "biodegradable" — plus "carbon neutral" claims based on offsetting, self-made eco-labels, and presenting legal requirements as selling points. The rules apply to your titles, bullets, descriptions and A+ content on every EU marketplace.
Paste your listing below. Fixed rules (not AI guesswork) flag every risky phrase in 9 languages and suggest a compliant rewrite. Free, instant, nothing leaves your browser.
Paste the text of one listing — title, bullet points, description, A+ text, backend keywords. We match it against the wording the directive targets, in the language of each EU marketplace.
Directive (EU) 2024/825 adds these practices to the EU blacklist of unfair commercial practices (Annex I of Directive 2005/29/EC). Blacklisted means banned in all circumstances — no case-by-case defence.
"Eco-friendly", "green", "sustainable", "natural", "climate-friendly", "biodegradable", "eco" — banned unless you can demonstrate recognised excellent environmental performance (e.g. EU Ecolabel) for that claim.
"Carbon neutral", "climate neutral", "net zero", "CO₂ compensated" — banned when they rely on offsetting emissions instead of reducing them in your own value chain.
Any eco badge, seal, leaf icon or "certified green" wording not based on a third-party certification scheme or one set up by public authorities.
Presenting something the law already imposes on every product in the category as your distinctive advantage — "BPA-free" baby bottle, "CE certified" toy, "REACH compliant".
"Net zero by 2030", "working towards" — misleading unless backed by public, verifiable commitments and independent monitoring. Comparisons ("greener than") must disclose method and products compared.
Claiming a durability, repairability or software-update lifespan the product doesn't have; hiding that non-original consumables limit functionality. "Lasts a lifetime" needs a basis.
Every flagged phrase replaced by a specific, verifiable statement — in the language of each marketplace — with a one-page evidence checklist so you know exactly which document backs which claim. Delivered ready to paste into Seller Central.
One listing family (parent + variations), all EU marketplace languages you sell in. Title, bullets, description, A+ text.
Your whole catalogue scanned and rewritten, plus a claim-substantiation register per ASIN. Included in our Responsible Person Autopilot plans.
We run our own Amazon EU stores. Every rule in this scanner was applied to our own listings first — we know which rewrite keeps the conversion and which one kills it.
Yes. The rules cover any commercial communication addressed to consumers in the EU — your Amazon.de, .fr, .it, .es, .nl, .pl, .se and .be listings included, wherever your company sits. Enforcement is by the consumer authority of each country, and Amazon can act on flagged content on its own.
Specific, true and verifiable claims remain allowed. "Made of 80% post-consumer recycled PET" is fine if you can prove it. "Recyclable" on its own is risky: it must actually be recyclable where the product is sold, and it says nothing about the rest of the product. Say what, how much, and on what basis.
"Organic" is protected for food and feed by EU organic rules — use it only with the certification. On cosmetics, textiles or household goods, "organic" or "natural" without a recognised standard (e.g. COSMOS, GOTS) reads as a generic environmental claim after 27 September 2026.
Labels based on a certification scheme with third-party verification, or established by public authorities: EU Ecolabel, EU Energy Label, FSC, PEFC, GOTS, OEKO-TEX, Blue Angel, Nordic Swan, Fairtrade, Cradle to Cradle, among others. A badge you designed yourself, or a "sustainability score" you computed, is not.
Free, and nowhere: matching runs in your browser. If you enter your email to unlock the PDF, we store the email, the score and the flagged terms — not your listing text.
No. It means none of the wording we track appeared. The law also catches images, icons, colours and implications — a leaf on a green background can be a claim. And it cannot see whether you hold the evidence for the specific claims you do make.